Must My Wannabe Content Creator Friend Stop Using People for Material?

The Prosecution: Beth

Sometimes I'm recorded while I’m eating. I’ll see myself on her Instagram – it’s like a sudden shock.

My best friend of 10 years, Marielle, labels herself the “content queen”. It’s fun for a short while, but it weighs on our relationship.

Being highly outgoing, there's a constant urge the need to document everything constantly. When we eat out, she says, “The camera eats first,” and takes photos with the flash on, which makes me cringe. I don’t like it when strangers see her posing or filming – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She isn’t exactly an online personality yet, but she is aspiring to become one. She creates vlogs about living in our city, a day in her life, and her work as a stylist. The material is quality, credit where it's due, but I prefer not to be dragged into it. On occasion she films me while I’m eating, or simply tagging along. Later, I appear on her Instagram afterwards, and it pops up like a surprise: I might be bare-faced, an awkward face or photographed while eating. It’s uncomfortable.

She also expects me to film her at inopportune moments. Sometimes I'm in conversation to another person, or we're simply spending time in the street. I feel like our friendship has transformed into me being her free crew. She could easily employ someone if she wanted high-quality content. When I brought up my discomfort about this arrangement, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn't compensate for all the time and effort I invest helping her make content.

I’m grateful that Marielle has supported me with my career in design, but I don’t want our friendship to become merely a tally of exchanges. I don’t feel she’s fake or dishonest, but at times I feel that if the camera is out, we will begin acting in a way that presents a favorable image for her vlog.

She will say, “OK, look happy!” and record me laughing with someone. It’s so silly. It's crucial her to understand that our 10-year friendship still has limits. I love spending time with her, but I also want to enjoy it without being recorded, edited, or posted for an viewers. I am not a accessory for her online persona.

The Defence: Marielle

I want my friend to see that the creations we make together can get us a foot in the door.

I love shooting content. It's more than a hobby; it's integral to who I am. Creating videos and documenting experiences online allows me to show my personality and connect with people in new ways.

I don’t see myself as a professional creator yet, but it's savvy to generate income from your interests. I admire people on TikTok who execute that style of casual, DIY content creation.

Content creation is my interpretation of living actively: observing the details, posting them with an audience that appreciates the art behind it. I never intend to make Beth uneasy. Bringing her to industry events was my way of offering access, giving her a chance to witness exclusive moments that could help her career in design too. That isn't leverage, it’s just being realistic.

I’d still take her to such functions even if she didn’t help me, but I want her to see what the content we make together can achieve: a foot in the door. I know not all people enjoys being filmed, but often spontaneity is what makes content authentic. Appearing on video from time to time is an inherent aspect of being my companion. I'd remove anything she requested, but she hasn't made such a request yet.

I don’t expect anybody to be my private videographer, but friends support one another in small ways. My assumption was recording a clip here or there would be fun for Beth. Innovation flourishes in partnership, and having my friend around makes endeavors energetic and pleasurable. I don't compel her to take part in anything, and I’d never deliberately humiliate her. But filming together occasionally is part of how I record our shared experiences.

I cherish Beth’s friendship deeply and don’t want content creation to come between us. I am ready to find middle ground: like asking before filming, and avoiding shots that might make her self-conscious.

This is not about control, it's regarding sharing my world while still considering hers. Obviously content creation is not a substitute for real connection: it’s just part of how I live my life and I want her to be included in a way that’s enjoyable for each of us.

Outside Perspectives: Reader Opinions

Is it right for her to stop filming herself and her friend when they are socializing?

There’s nothing more excruciating than having a companion point a camera at you. I get that it's her job, but I wouldn't ask friends come to my workplace. Perhaps she can find influencer friends to create content with. With the dark, looming future of technology, human connections are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something as a career, it's unfair to expect your friends for assistance every time, even if they have helped previously. If Marielle loves shooting, that doesn’t mean all those around her is content. She needs to honor her friend's privacy.
Another reader, 26

She may enjoy making content and showing off her life publicly, but it’s not for everybody. It was kind she has assisted Beth’s career, but she must to listen to what her friend desires.
A commenter, 27

It sounds like you value each other, so cling to that and make sure it’s the focus in your friendship. Foster some real memories, where genuine feelings are preserved, not online archives. In fact, celebrities who seem to share their worlds actually have more secrecy than it appears.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she’s working. Each appears unsure as to where the line is. The answer is not found in trying to change one another, but in each setting clear limits around what is comfortable to them and seeing if there is an mutually agreeable compromise.
Barbara, 71

Now You Be the Judge

In an online poll: is Marielle exploiting their bond?

Timothy Robinson
Timothy Robinson

A tech entrepreneur and startup advisor with over a decade of experience in scaling digital businesses across the UK and Europe.