TikTok is introducing a new feature that enables them to cut down on the volume of AI-made videos appearing in their timelines. This initiative comes as the platform disclosed that it presently contains in excess of 1 bn AI-generated clips.
Testing and Rollout
The new functionality is undergoing trials over the coming weeks before a full-scale release. This development coincides with a rise in AI-generated material, spurred by new content generation software.
AI Proliferation Online
It has been noted that approximately one in 10 of the quickest rising channels on a popular video site exclusively feature content made by AI. A considerable share of this material is deemed “AI slop”, a term for poor-quality, factory-style content that is frequently nonsensical or surreal.
Our research shows that many people like content created using AI tools, including AI artwork to informative clips, and we intend to offer the community the power to see more or less of that, depending on their own choices,” commented a platform representative.
Volume and Proportions
TikTok announced that there are presently 1.3bn videos on its network identified as artificially created. Collectively, in excess of 100 m pieces of content are added to the platform daily, making AI-generated material a limited part of its complete catalog.
Customizing Your Feed
Members will be in a position to limit or boost the amount of AI content they watch by using the content preference setting in the platform and picking the AI content topic. Other topics that are already be controlled under the filter include current affairs, fashion, aesthetics, and movement.
Platform Guidelines
The platform’s rules require creators to tag “realistic” AI-made content, and it bans harmful deepfakes of well-known individuals or crisis events. Any believable AI-generated clip that is unmarked can be removed under its community policies.
Additionally, the service will henceforth apply an “AI-made” watermark to content produced via its proprietary AI systems, or detected by an cross-platform project for recognizing artificial media. This measure is aimed to deter users from trying to evade the disclosure requirement.
Responsible AI Funding
The platform is also introducing a two million dollar AI literacy fund for professionals and institutions to develop educational content about responsible artificial intelligence. This initiative will assist educational bodies dedicated to educating computer science.
Platform Protection
The platform has supported its safety measures, amid discussion over intentions to cut jobs for hundreds of content moderators in the United Kingdom. The company is planning to cut 439 jobs in its content moderation team in London, with worker representatives and digital protection specialists raising concerns that people are being substituted by automated systems.
A trust and safety lead explained that staff-based oversight would remain essential, but AI can protect employees by filtering out the most graphic content before it is viewed by humans. The company announced a 76% decrease in shocking and graphic content seen by safety staff over the last 12 months due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to keep the platform safe,” she said. “We’ll have people as integral to the approach, but we also think it’s highly necessary to limit contact with unsafe media as rapidly, which is why a significant AI assistance is really helping us process content quickly.”
